Persona Management for Every Windows Workspace
ProfileUnity™ is persona management software that keeps every user’s profile, settings, data and policy with them at every login — on physical PCs, Azure Virtual Desktop (AVD), Windows 365 and legacy VDI. It works alongside FSLogix and fits any industry, from healthcare to government.
Persona management trusted by 1,000+ organizations worldwide, from global enterprises to government agencies. Works across Windows 10/11, AVD, Windows 365, legacy VDI, Amazon and hybrid environments.
What Is Persona Management?
Persona management is the practice of capturing and delivering a user’s complete Windows identity — profile, application settings, data, printers, drives and access policy — to any desktop they sign in to. Good persona management makes non-persistent, virtual and cloud desktops feel personal, with fast logons and consistent settings every time.
Why Organizations Are Rethinking Persona Management
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Roaming profiles and folder redirection are slow, fragile and prone to corruption
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Profile containers capture user data, but persona management also needs policy, application control and settings
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Settings must adapt by location, device, network and time of day
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Moving users between legacy VDI, AVD, Windows 365 and Windows 11 risks lost settings and long logons
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Separate products for profiles, policy and privilege add cost and overhead
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Persona management tied to one platform leaves you stuck when you change platforms
What ProfileUnity Delivers
“ProfileUnity is infinitely configurable. It is not a product that gives you only one way of doing things.”
- Ted Love, Director of Technology, Phoenix Central School District
Complete Persona Management Software: ProfileUnity™
Profile Management
ProfileUnity persona management delivers a consistent user experience across every Windows environment — persistent or non-persistent, physical or virtual, on-premises or cloud. Users get the same settings, data and applications at every login, with no manual intervention from IT.
One persona. Every device. Zero login surprises.
Policy Management
Complement Group Policy and Intune with hundreds of context filters that adapt in real time — by user role, location, device, network, time of day and more. Manage drive and printer mapping, application rights, privilege elevation and environment lockdowns with granular precision.
Apply the right policy to the right user at the right moment.
Persona Management with ProfileUnity
ProfileUnity brings profile management, context-aware policy, application control, profile backup and migration together in one persona management solution. It works with the profile approach you already use — including FSLogix profile containers — across Azure Virtual Desktop, Windows 365, physical Windows and legacy VDI.
Profile Management
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Universal profile spanning Windows 10, 11, and multi-platform environments.
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ProfileDisk control — FSLogix-compatible with extended management capabilities.
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Reduces profile corruption risk and improves login reliability.
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Sync user-authored data to cloud or on-prem storage.
Migration & Platform Moves
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Automated Windows 11 onboarding moves users without downtime.
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Moving off legacy VDI? Carry personas from Omnissa Horizon and Omnissa DEM to AVD, Windows 365 or physical Windows.
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Migrate from roaming profiles and folder redirection with settings intact.
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Migration reporting verifies completion before IT signs off.
Policy & Application Control
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Hundreds of context-aware filters: user role, location, device, time, and more.
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Application cloaking — hide apps from unauthorized users in multi-tenant environments.
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Privilege elevation — grant admin rights per user, per application.
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Whitelist/blacklist control over which applications run and where.
Platform & Infrastructure Fit
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Works across physical Windows, Azure Virtual Desktop, Windows 365, Amazon and legacy VDI.
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Runs alongside FSLogix and supports AD and Microsoft Entra ID — no rip-and-replace required.
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No required SaaS; supports disconnected and air-gapped networks and CAC/PIV.
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Context-aware delivery for FlexApp™, MSIX and App-V.
Persona Management That Checks Every Box
Persona Management for
Every Industry.
Healthcare, financial services, education, manufacturing and government teams use ProfileUnity persona management to keep users productive through constant change: faster logons, one persona across office, home and cloud desktops, least-privilege policy, and profile backup and recovery for continuity. It runs on-premises, in the cloud or hybrid — with no required SaaS, support for disconnected and air-gapped networks, and CAC/PIV compatibility for regulated and government environments.
Stop managing profiles. Start managing outcomes.
One persona. Every user. Any workspace.
Persona Management Results with ProfileUnity
Trusted by enterprise organizations worldwide.
See ProfileUnity in Action
Get the ProfileUnity Whitepaper
Why IT Teams Choose Liquidware
One Solution. Every Environment.
ProfileUnity persona management is platform-agnostic by design — it works across physical Windows, AVD, Windows 365, Amazon and legacy VDI without a separate product for each platform. Replace 2–3 point products with one.
Enterprise Scale. Proven Results.
Trusted by 1,000+ enterprises worldwide. Customers save an average of $250 per user annually and reduce workspace management costs by 30%. 91% report noticeable OPEX savings. 99% support satisfaction rate.
Simpler IT. Happier Users.
Consistent user experience at every login — even through OS migrations, device changes, and non-persistent workspace transitions. Fewer tickets. Faster migrations. No profile rebuilds.
All designed to reduce complexity and keep users productive through change.
Persona Management FAQ
What is persona management?
Persona management captures a user’s profile, settings, data and access policy and delivers them to any Windows desktop they sign in to, so non-persistent and cloud desktops feel personal.
What is the difference between persona management and profile management?
Profile management handles the user profile itself. Persona management is broader: it adds context-aware policy, application control, privilege management and settings on top of the profile.
Does ProfileUnity work with my existing profile solution?
Yes. ProfileUnity works alongside existing profile approaches, including FSLogix, and adds policy management, application control, profile backup and migration.
Can ProfileUnity help when moving off legacy VDI?
Yes. Organizations moving from Omnissa Horizon and Omnissa DEM to Azure Virtual Desktop, Windows 365 or physical Windows use ProfileUnity to carry user personas across with settings intact.
Does ProfileUnity support secure and disconnected environments?
Yes. ProfileUnity requires no SaaS or external cloud services, supports disconnected and air-gapped networks and works with CAC/PIV — suited to healthcare, financial services and government alike.
Which platforms does ProfileUnity persona management support?
Physical Windows 10 and 11, Azure Virtual Desktop, Windows 365, Amazon and legacy VDI — on-premises, cloud or hybrid.
What’s Modern Persona Management Worth?
Liquidware Value Calculator
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