James is a Lead Product Marketing Manager and Community Lead at Liquidware, bringing 21 years of End User Computing (EUC) experience across the realities of desktops, VDI, and the day-to-day grind of keeping users productive.He combines deep technical credibility with commercial storytelling: turning complex EUC challenges into clear messaging that resonates with IT teams, leaders, and partners. Prior to joining he was a Technical Solutions Architect at IGEL and was responsible for the technical relationship with their System Integrator partners.